But because the BRAND and packaging do not change, consumers simply look for "Cuties," and there they are. I love to buy apples, too, but there's no real rhyme or reason to my apple buying.
The Cutie brand is available for a very good portion of the year, when many other fruits are NOT, because they very wisely use TWO varieties of Mandarin: Clementine Mandarins, available November through January and Murcott Mandarins, available February through April. The economy in many places is also starting to recover, so people are more willing to pay a little extra for products of this nature. Parents especially are bombarded with messages about how "bad" many traditional snacks for kids are and how awful processed food is. 
The product is well-timed - more than ever, people are starting to be more cautious, more informed, and more motivated to purchase "natural" and "healthy" food alternatives.
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